Starting a Campaign

Starting a Campaign

Offering employees the opportunity to contribute to the community through payroll deduction is an employee benefit.

With one simple transaction, employees can support local groups throughout the year. Community Shares professionals have the expertise and the tools necessary to make setting up an employee giving campaign easy for everyone. CSUSA professionals can provide electronic pledge systems, print materials and skilled presenters ready to make the campaign a success.
It’s simple to start a payroll contribution program with Community Shares whether your company does its payroll in-house or sends it to an outside vendor.

What is required of an employer?

  • You assign a campaign coordinator and, with our help, s/he establishes a timeline and process for educating employees about the campaign and the participating organizations.
  • Pledge forms and brochures are distributed to all your employees – we can provide the most of the materials.(Most campaigns take place in the fall; pledges are deducted from paychecks during the next calendar year.)
  • We help you implement your plan for campaign promotion. Staff from Community Shares and/or its member agencies are available to attend kickoff events, provide speakers and answer questions at your workplace.
  • After the campaign, campaign coordinators collect pledge forms, complete a campaign report, and distribute pledge forms: one copy goes to CS, one copy goes to your payroll department, and one copy stays with the donor.
  • Your payroll department sets up an automatic deduction and a liability account. Checks can be sent to CS on a schedule that works best for you: every pay period, monthly, or quarterly.

What if my workplace currently allows payroll deduction with other umbrella charities?

We work along with other fundraising federations in many workplaces. Conducting a side-by-side campaign that includes Community Shares requires minimal additional work. Studies show that employers who offer multiple options in workplace giving see an increase in employee participation and an increase in total dollars raised. Employees appreciate the broader choice.

No one federation can represent the entire community. But each federation brings the knowledge and resources of the organizations it represents. More on expanding a campaign.

For more information, contact Deb Furry or your local CSUSA member organization.